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E-commerce Digital Art Direction



TypeBea




Brand: TYPEBEA
Graphic Designer: Shari Russ, Bronte Alder
Ecommerce Manager: Amy Hiscock
Focused on user empowerment and rich content, my digital art direction for Typebea website prioritises a clear and informative aesthetic. This translates into a website experience that guides customers on their personalised haircare journey. High-quality visuals showcasing natural ingredients are balanced with informative content and logical flow allowing users to make informed choices about their haircare routine. The overall design fosters a user-centric environment, placing the customer at the center of the Typebea experience.

www.typebea.com






















PR Mailer Creative Concept




Brand: TYPEBEA
Graphic Designer: Bronte Alder

Building on the brand's focus on empowering women, the launch of TypeBea utilised a unique PR mailer concept. Each mailer included a luxurious, branded silk scarf, a tangible representation of the diverse Typebea woman. The campaign highlighted the versatility of the scarf, showcasing how women from different walks of life could wear it in unique ways, mirroring the personalized haircare solutions offered by TypeBea. This unified element, the scarf, symbolised the shared confidence and self-assurance fostered by using TypeBea's hair growth products, embodying the "look good, feel good" philosophy. This creative PR mailer served as an extension of the brand's message, generating excitement and anticipation for the launch, all while emphasizing the inclusive and empowering nature of Typebea.