Catch me also on Soot:

︎Play my Soot-case

Brand: TYPEBEA
Graphic Designer: Shari Russ, Bronte Alder
Ecommerce Manager: Amy Hiscock

Focused on user empowerment and rich content, my digital art direction for Typebea website prioritises a clear and informative aesthetic. This translates into a website experience that guides customers on their personalised haircare journey. High-quality visuals showcasing natural ingredients are balanced with informative content and logical flow allowing users to make informed choices about their haircare routine. The overall design fosters a user-centric environment, placing the customer at the center of the Typebea experience.

www.typebea.com

Brand: Vida Glow
Copywritter: Halimi Castellanos
Talent: Millicent Lee and Lidia Comini
Cinematographer & Campaign Photographer: Tane Coffin
Content Manager: Bettina Tyrrell
Producer: Jessica Frost
MUA: Lorella Giannini
Stylist: Aubree Smith
3D Animation: Jumbla Studio

'Luminous' takes a bold creative approach, using lighting as the cornerstone of our narrative. Beginning in darkness to ignite intrigue and curiosity, the emergence of light flares beckons viewers to follow the transformative path. As the product emerges, the purple and blue hues of the lighting echo the captivating still life campaign images, offering a visual preview of what 'Luminous' has in store. Through the interplay of spotlights and a progression towards brighter full illumination, 'Luminous' crafts a compelling storyline, with each light treatment serving as a chapter guiding towards luminosity. This immersive visual experience empowers and beautifies, urging viewers to embrace skincare from within in an entirely new light.

Brand: Vida Glow
Copywritter: Halimi Castellanos
Talent: Phoebe Ghorayeb
Cinematographer & Campaign Photographer: Tane Coffin
MUA: Lorella Giannini
Stylist: Rebecca Alonzo

In the pursuit of developing an effective launch campaign for Vida Glow's Collagen Liquid Advance, the primary focus was to cater to the needs of time-challenged consumers who require on-the-go collagen solutions that seamlessly align with their hectic schedules. Their top concerns revolve around convenience and product effectiveness, with a strong preference for clean and science-driven solutions that offer tangible results.

My creative approach employed a strategic viewpoint: utilising a birds-eye perspective in a series of scenarios to engage and pique viewers' curiosity. This approach served as an attention-grabbing opener before we delved into the delightful sensorial experience of consuming Collagen Liquid Advance, underlining its exceptional taste. We leveraged 3D animation to educate the product's key active ingredients, ultimately yielding one of the most commercially successful campaigns Vida Glow has seen in the last three years. The creative concept effectively addressed the precise needs of our target audience, forging a robust connection with Vida Glow's Collagen Liquid Advance.
 

There’s a pervasive hunger to put our trauma to use. Yet trauma permeates every space we exist within. So where, then, does exploitation end and liberation begin? Through a collective
of mixed media works, Deelan Do reclaims the nonlinear notion of consent. In a visual conversation of vulnerability, Deelan draws on his personal experience and surrounding stories of casual trauma as cathartic fuel for momentum. Facing introspection in the hope of creating communion around the particularities of voice, control and empowerment – while
finding space to heal himself.

What might seem to be the surface is an embodiment of the underneath. ‘What I wear’ is and was not - an invitation for your touch.

Clear is a once-daily ingestible capsule from Vida Glow’s Advanced Repair range. Acne, breakouts and pimples occur at any age. Yet hormones, diet, stress and lifestyle factors can compromise skin health and disrupt skin microbiome. Clear’s art direction, photography and videography are set out to cohesively standout in the beauty/ supplement segment while making sure to maintain a scientific appeal to the visuals.

The campaign highlights Hairology’s hero active, AnaGain™, and a robust blend of targeted micronutrients that are best for hair growth and thickness, Hairology supports and maintains healthy hair follicles to revitalise and strengthen strands from within.  

Branding
Creative Direction
Web Design

Work in Progress

Branding
Creative Direction
Content Creation
Mural

Work in Progress

MASC4MASC offers a poignant rebuttal against the general societal misconception that the epitome of beauty is to be tall, white, masculine and cis. This perpetuates a belief that other minorities are lesser and superficially eliminates an entire race or a subcultural group. The open use of “preference” is simply discrimination.

Photography
Art Direction

Published on Kaltblut Magazine

GOSSAMER is an experimental fashion editorial project which explores the connection between creativity and identity. This enables the art direction to explore means of communicating the woven connection between self-identity and self-expression through experimentation of shooting techniques, lighting and a sense of the storyline intertwined with the garments. GOSSAMER also highlights the knitting texture, colours and textile manipulation to embrace the uniqueness of Cheryl’s collection.

Cynthia Taylu

A contribution to the Black Lives Matter movement.